TCF v2.0 -你需要知道的

TCF v2简介.0

IAB欧洲, in partnership with IAB Tech Lab, launched the second iteration of the 透明度 and Consent Framework (TCF) in August 2019.

The TCF Steering Group (SG) was tasked with drafting the new policy documents and engaging with the IAB Tech Lab, which managed the technical specifications. With participation from 10 National IABs and 55 organisations, 以及欧盟层面的协会, 出版商, 媒体所有者, technology providers and media agencies, the SG enabled an inclusive, fair and consensus-based participation of stakeholders to deliver the vision.

TCF v2.0 continues to support the overall drive of the TCF to increase consumer transparency and choice, management by digital properties of consent and compliance, and industry collaboration that centres on standardisation.

TCF v2有什么新功能.0?

在TCF v2下.0, not only can consumers grant or withhold consent but they can also exercise their ‘right to object’ to data being processed. Consumers also gain more control over whether and how vendors may use certain features of data processing (for example, the use of precise geolocation).

Publishers employing TCF v2.0 gain greater control and flexibility with respect to how they integrate and collaborate with their technology partners. New publisher functionality allows them to restrict the purposes for which personal data is processed by vendors on a publisher’s website on a per-vendor basis.

谷歌的TCF 2.0 Integration Communication to Vendors

In October 2019, Google messaged their vendor community to let them know how Google will interoperate with TCF v2.0. 当TCF v2.0 launched in August 2019, Google confirmed they would be integrating when TCF v1.0切换到TCF v2.2020年第一季度为0. The communication with a supporting blog post to their vendor community 可以看到 在这里.

今天注册TCF v2.0

All vendors can now register to participate in TCF v2.0 at IAB欧洲’s updated vendor registration site 在这里. 注册 the TCF includes the opportunity to register for both TCF v1.1和TCF v2.0 – registration for both is inclusive in the annual TCF registration fee of Euro 1,200. Existing vendors can update their details to include TCF v2.0使用他们的供应商登录 在这里.

The registration process for vendors requires ad在这里nce to the TCF 政策 and 条款 & 条件 and provide transparency into how companies intend to comply with GDPR requirements, centralised into one location.

Publishers can use the GVL to view the vendors who are participating in the TCF, and to determine which vendors to include in the transparency and consent user interface they make available on their website.

IAB欧洲 update timeline for TCF v2.0过渡期
As we approach the switch over from the 透明度 & 同意框架(TCF) v1.1 ~ TCF v2.0, IAB欧洲 have revised the timeline to take into account the impact of COVID-19 on stakeholders’ operations.

Please see below for the revised timeline that aims to allow CMPs, vendors and 出版商 more time to successfully implement TCF v2.0. We remain committed to supporting all stakeholders during the switchover to TCF v2.0 and IAB欧洲 will be monitoring the pandemic situation closely.

For full details please visit IAB欧洲.

额外的资源: 

• Download the general factsheet for more information on TCF v2.0

• Download the factsheet for vendors for more information on TCF v2.0

相关内容: 

• 了解更多 about the TCF v2.0