关于课程 & 如何开始
IAB UK online 培训 is free to access as a 成员hip benefit and can be completed at your own pace. Our courses are suitable for all abilities and seniority, and span a range of subject areas so you can become a confident, educated authority on all things digital advertising. Four of our ten 培训 courses are even CPD accredited, so you can earn yourself CPD credits upon completion (1 hour = 1 CPD credit).
By navigating to the online 培训 platform from this page, you will be prompted to sign up (or log in if you have previously accessed the platform). You will then be automatically enrolled in all courses and can dive right in.
You must be a 成员 of IAB UK to access online 培训.
Browse our online 培训 courses
See our available online 培训 courses below. If you have any questions or enquires, please get in touch at (电子邮件保护)
Introduction to Digital Advertising
Get to grips with the types of companies involved in the industry, how digital ads are traded, and some of the crucial acronyms you will encounter.
付费搜索101
Explore the fundamental elements of paid 搜索, as well as the seven key foundations needed to launch a paid 搜索 campaign.
付费社交101
Discover the power of paid social media and learn the fundamentals, 包括:跟踪, 针对, 预算, 有创意的, 报告. 和优化.
编程101
Get to know what programmatic is, 它从何而来, how a programmatic ad gets served, and how to measure these campaigns.
新兴渠道
Explore fast-evolving digital channels including CTV, DOOH, audio, 零售媒体, and how they are changing.
AI in Digital Advertising
An introduction to Generative AI 工具, how to get the most out it, how it can empower creativity, what you need to know from a legal perspective, +, how AI helps marketers make sense of the open internet.
Introduction to Digital Measurement
Learn the key principles of how to build your measurement strategy and some of the 工具 and methodologies available to you to use.
Future of Targeting and Measurement
Understand the implications of the deprecation of the third-party cookie and other identifiers, and how to start preparing for the future.
Digital Advertising Regulation in the UK
An overview of how digital advertising is regulated in the UK, 内审局的角色, and industry 标准.
UKOM & Ipsos iris: Online Audience Measurement and 洞察力
Discover valuable insights that UKOM endorsed data from Ipos iris can reveal about about how the UK population behaves online, helping to inform your digital advertising strategies.
IAB英国dsn彩乐园网址
Make sure you’re up-to-date on the dsn彩乐园网址’s criteria and the challenges it’s addressing by completing our short e-Learning exercise.
在线研讨会 & 虚拟展会
We also host a variety of webinars on a range of topics from across the industry that 成员 can attend live or stream later at their own leisure.
定制培训
In need of specific 培训? You're in the right place. We're experts in all things digital and can design bespoke courses to fit your needs.