More than any other channel, digital advertising can connect with your audience. 它的范围很广, the relevance and the creative credentials to bring your brand to life and spark genuine 快乐. But - big but - it’s also a bit overwhelming. 现实是多种选择, 无情的改变, vast amounts of data and even bigger expectations. Between CTRs and KPIs, it’s easy to feel a bit FML.
That’s why it’s time to go back to basics. To champion connections instead of the clicks. To capture audiences' imaginations instead of just their attention. And to boldly move to your own beat instead of letting tech set the pace. With the help of 快乐, our Chief Digital Cheerleader.
It’s time to rediscover the 快乐 of digital.
满足快乐
Introducing 快乐, IAB UK's Chief Digital Cheerleader.
她的任务? To help marketers rediscover the 快乐 of digital advertising. There’s no better bear cut out for this challenge - they don’t call her 快乐 for nothing. But first, there are a few things you should know about her. 观看这个简短的视频来寻找答案.
三篇快速阅读
You've captured your audience, now capture their imagination
Read more on why human creativity 玩s just as big a role in digital advertising as it does for any other form of media
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Connections are more powerful than clicks
Read more on the importance of building a more accurate, holistic and long-term measure of digital advertising effectiveness
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Don't let tech set the pace, move to your own beat
Read more on harnessing the foundations of digital advertising, rather than being swept away by the industry's pace of change
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“数码快乐奖
The industry is bursting with creative digital campaigns - big and small. So, we think we should celebrate it in all its shapes and forms.
2023年12月起, we'll be awarding one brand every month the '快乐 of Digital' award, spotlighting creativity within digital advertising.
You can submit your campaign entries to (电子邮件保护)
彩乐园dsn效果
发现, 或重新发现, why digital advertising is effective for reaching your customers and building brands.
A one stop shop for key stats on usage; 研究 packed with insight to demonstrate that digital advertising offers reach, 结果, and return; as well as tips and 工具 to help you use it most effectively. +, all our 研究 is available in downloadable, bite-sized charts to pop into your own presentations.
浏览快速增长的渠道
Digital media has become increasingly vast and diverse - spanning what we watch, 玩, 读和听.
我们的新系列, 的证据, equips you with effectiveness 研究 and case studies to optimise campaigns across fast-growing digital channels - digital audio, gaming and connected TV - helping you navigate what’s on offer and ensure your digital spend is driving 结果.
其他有用的工具 & 资源
在线培训
Upskill on all things digital marketing through a range of online courses that can be completed at your own pace
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案例研究
Explore examples of effective digital advertising from across the industry to help supercharge your campaigns
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测量工具
Ditch the clicks and embrace digital metrics that mean more. Get acquainted with effective measurement strategies for various campaign objectives
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IAB UK活动
From celebrating digital innovation to debating key challenges, there are plenty of opportunities to get ahead. 查看我们即将举行的活动
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IAB英国播客
Pop on your headphones and tune in to conversations on the latest trends, hot topics and insights from the world of digital advertising
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Campaign launch: Rediscover the 快乐 of digital
IAB UK has ‘employed’ an 8ft brown bear as Chief Digital Cheerleader to front a new campaign encouraging advertisers to rediscover the 快乐 of digital
了解更多不是会员?
IAB UK is the industry body for digital advertising and exists to unite the industry to champion innovation, 制定共享标准, and make the complex simple by bringing together over 1,200名出版商成员, 广告技术提供商, 代理商和品牌.
As a member, your company can help to shape our industry and the future of digital advertising.
从扩大你的网络, 访问一系列工具, 资源, 研究, events and expertise - check out our membership benefits and how to get on board.
会员 is free for all UK advertisers.
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